In early
September, Mitsukoshi Department Store, located in the heart of Ginza
near the lively Ginza Crossing, proudly opened its doors to a new annex
building adjacent to the existing historical building, which also underwent
a major renovation. The original department store (located on the West
side) has 11 floors with approx. 23,248 sqm of sales space and the new,
15-floor annex building (on the East side) adds another approx. 12,752
sqm of sales area, making Mitsukoshi Department Store the largest commercial
building in the Ginza area.
A project of this magnitude required the combined forces of several Japanese
design companies. Garde was responsible for designing the interiors of
women's wear floors 3F, 4F and 5F of the existing building. For the annex
building, Garde designed floors B1F to 6F, as well as constructed the
interiors of floors B1F to 2F where the accessories and café spaces
are located. Garde has developed a close collaboration with Mitsukoshi
over the past decade, also designing for their flagship stores in Nihonbashi,
Nagoya, Sapporo, among other cities. |
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デザイナーのひと言
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| AKIRA
KAJIWARA |
| General
Manager, Design Division |
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梶原章 執行役員 兼 デザイン事業部
ジェネラルマネージャー
百貨店の不振が続く中、銀座三越さんの増床プロジェクトに関われた事にまず感謝いたします。
今回、一番悩んだことは、銀座4丁目の百貨店という古き良きイメージと、新しさをどう共存させるか、試行錯誤をかさねました。その結果、世界の交差点である銀座4丁目と考え直し、色々な国のお客様が来店していただく為に恥ずかしくない環境作りを目指す事に集中しました。
例えば、海外からの御客様が楽しんでいただけるように、デザインは銀座の地図をモチーフにしてみたり、日本・和を感じるようになテイスト、素材にしてみたり、銀座の名前の由来でもある、銀をイメージする素材を使用したりして、さりげなく空気を演出しています。
又、老若男女誰もがたのしめてこそ百貨店。休日に子供が行きたいとせがむ場所に、デパートをもう一度戻したい。そのような思いも込めたデザインをさせていただきました。是非、銀座にお立ち寄りの際には銀座三越へお立ち寄りください。
思いの一部でも感じていただければ幸いです。
梶原章氏はギャルド社に14年間在籍し、執行役員 兼 デザイン事業部のジェネラルマネージャー
として活躍しています。梶原氏は、銀座店を含む三越百貨店プロジェクト ではプロジェクトディレクター及びチーフデザイナーを務めました。現在はギャルド東京本社に勤務し、日本を含むアジアの国々の大型商業施設プロジェクト全体を手掛けています。
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I
would like to start off by expressing my deep appreciation
for the opportunity of being part of the prestigious expansion
project for Mitsukoshi Ginza.
We put a lot of thought into figuring out how best to preserve
Ginza’s traditional, elegant character, while at the same
time adding an element of freshness to the new space.
To reflect the international character of Ginza Crossing,
where cultures from around the globe intersect each day, we
wanted to create an environment for people from all over the
world to enjoy, and one that we, as Japanese, would be proud
to share.
For example, in order to entertain international visitors,
we created designs that were inspired by the map of Ginza.
We selected traditional Japanese materials with a Japanese
look and feel and － in honor of the name Ginza － used silver-colored
materials (“gin” in Japanese means silver), all whilst maintaining
the inviting atmosphere for which Mitsukoshi is famous.
A department store should be a fun place for everyone, regardless
of nationality, age or gender. We wanted to restore some of
the glamour of the olden days when going to the department
store was a treat for young and old and children used to beg
their parents to take them. With these images and feelings
firmly in mind, we designed the new floors of Mitsukoshi Ginza.
Make sure to visit Mitsukoshi Department Store the next time
you are in Tokyo. It would be our great pleasure if you could
experience and enjoy just a small part of the feelings we
have tried to convey at Mitsukoshi Ginza.
Akira Kajiwara has been with GARDE for 14 years and serves
as General Manager of the Design Division. He is Project Director
and Chief Designer for the Mitsukoshi Ginza project, as well
as for Mitsukoshi Department Store’s other flagship stores
in Japan. He’s currently based in Garde’s Tokyo headquarters
and oversees all large-scale retail development projects in
Japan and Asia. |
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